Our Story
At Her in Blue, we believe beauty flourishes in cool tones. They’re a reflection of quiet confidence, natural grace, and the kind of beauty that simply exists. We celebrate femininity in a fresh new palette because blue is a girl’s color, too.
Finding Blue: A Founder's Journey
Our founder Olivia never had a closet full of dresses, just a love for the color pink. But whenever she wore pink, it blended with her and made her look washed out. A light blue sweater became the most worn piece in her closet.
She discovered that blue-based colors brought out a glow she’d never seen before. Yet finding the shades she wanted was surprisingly difficult. That search sparked a passion to create a brand for everyone seeking beautiful dresses in cool colors.
Why She’s in Blue
Our name, Her in Blue, celebrates a palette of blue-based colors that flatter and uplift, not just the color blue itself. We want to shift the perception that "being blue" is a feeling of sadness. In our world, blue means beautiful. Our brand color is periwinkle, a dreamy hue that sits between blue and lavender.