Your cool-toned palette, in full bloom.

You shouldn’t have to wonder if a color will love you back. We’re the first brand built around a palette of blues, so you can simply reach for beauty that feels like home.

The Dresses

Why blue? đź’™

Blue isn’t sad. It’s serene and endlessly beautiful. At Her in Blue, we pick cool-toned colors because we believe in a special type of beauty. You don’t need a season analysis to feel beautiful in blue.

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