The Bluebelle Collective

At Her in Blue, you never have to worry about ordering the wrong size. Online apparel return rates exceed 30%, 77% of which are caused by incorrect sizing. That’s why we created the Bluebelle Collective, our official membership, to help you find your perfect fit with confidence. Unlike many brands that just implement stricter return policies, we make returns and exchanges easy. Membership is free, and we’re inviting you to join.

Why Bluebelle Collective?

Because you’re here at the beginning — shaping the future of Her in Blue alongside us. You saw the vision early, and you deserve something just as thoughtful in return.

As a member, you’ll receive:

• $50 off the Lune Swimsuit — just $148 (normally $198)
• Special pricing on select items in future launches
• Custom fit support — we'll help you find the right size for any of our products

Is it really free?

Yes! Joining the Bluebelle Collective only requires your email. There are no hidden fees or costs afterward.

What's Custom Fit Support?

We believe every woman deserves clothing that truly fits, even if she’s hundreds of miles away. That’s why all members of the Bluebelle Collective receive personalized support, no matter where they live.

When you place an order, we’ll reach out to get your measurements or help you find them. Then we’ll make sure you receive the perfect size.