The Bluebelle Collective


We’ve been designing the Lune Swimsuit, a cool-toned, periwinkle dream, for women who want elegance without compromise. Now it’s here, in limited stock, and we’re inviting you to join the Bluebelle Collective. Membership is free.

Why Bluebelle Collective?

Because you’re here at the beginning — shaping the future of Her in Blue alongside us. You saw the vision early, and you deserve something just as thoughtful in return.

As a member, you’ll receive:

  • $50 off the Lune Swimsuit — just $148 (normally $198)
  • Custom fit support — we’ll personally help tailor the suit to your needs
  • Founding Member status — this first batch is hand-finished by our team
  • Priority access to future launches and limited releases

Is it really free?

Yes! Joining the Bluebelle Collective only requires your email—no hidden fees or costs afterward.

What's Custom Fit Support?

We believe every woman deserves a swimsuit that truly fits, even if she’s hundreds of miles away. That’s why all members of the Bluebelle Collective receive personalized custom-fit support, no matter where you live.

 

Custom Fit Support (Local & Domestic)

  • Measurements

    We’ll send you a simple guide on how to measure your body: bust, undercuts torso, waist, upper hip, and lower hip.

  • Fit Call

    You can also book a short video call to walk through it with us. We’ll ask questions about your fit preferences.

  • Review & Adjust

    We’ll review everything to make sure you get the right size. If needed, we’ll make light adjustments before we ship your piece.

  • Try it On!

    Once it arrives, email us feedback or photos. If something’s off, we’ll help you troubleshoot with an exchange or in-house alteration.

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✨ Use the pinned periwinkle banner to join 👇🏼