The Cool-Toned Guide
If warm florals and sandy pinks aren't your favorite to wear, you may be a cool-toned beauty. Most fashion favors warm undertones to highlight sun-kissed skin, but cool tones can illuminate a soft, radiant glow.
Blue tones flatter a wide range of complexions, not just one “season.” This goes beyond color analysis — discover how to embrace your unique tones with confidence.
What is a cool color and who has cool undertones?
Every color has both warm and cool versions. In color analysis, people in the Summer and Winter seasons are said to have cool undertones and are typically recommended cool versions of colors. Cool-toned people have pink or red beneath the surface of their skin and are flattered by silver jewelry.
Sometimes only light skin is recognized as cool because AI tools detect your overtone: the surface color of your skin. But your undertone is the hue beneath the surface, which stays the same even if you tan.
If you aren't ready to invest in color analysis, we're here to make it simpler!
We consider blue magic for olive skin.
Olive skin is often misunderstood because of its yellow overtone. Olive is a neutral-cool undertone with a unique mix of green and gray. It’s a common complexion in people with roots from the Mediterranean, Middle East, and East Asia, and yet it’s rarely considered in color analysis.
Blue is absolute magic on olive skin: it softly neutralizes the green or gray cast of the undertone while contrasting the yellow overtone, revealing the clearest, brightest version of you.
Of course, anyone can wear whatever they love. We just happen to love blue at Her in Blue.
We celebrate fiery redheads!
Natural redheads produce pheomelanin, a reddish-yellow pigment responsible for red and blond hair. In most cases, this means redheads are opposite to olives. They have a warm undertone but their overtone shows pink or rosy hues.
Some redheads mistake themselves for cool tones because cooler or muted shades will still complement them is beautifully. Blue creates a striking contrast with red hair, acting like a frame to your natural vibrance.
We reject the myth that deeper skin is always warm-toned simply because it is rich in melanin.
Color analysis oversimplifies deeper complexions to the “deep autumn” category. Deeper skin can have cool undertones like any other complexion and will look plum, espresso, or mahogany. You can contrast deepness with lighter blue-based colors to add an elegant brightness.
We believe blue is the most flattering color for everyone!
People in Spring and Autumn seasons are guided toward “warmer blues” in color analysis, but we believe they can just as beautifully explore cooler shades. Blue contrasts our natural colors no matter who we are, which is why it brings out a clear, bright, and soft beauty all at once.
Fashion is about expression, not rules. Mixing warm and cool tones can open up new possibilities to highlight your natural beauty in unexpected, captivating ways.
Want to learn more? Explore our full Cool-Toned Guide or dive deeper with color analysis tips on our blog.