Your cool-toned palette, in full bloom.

You shouldn’t have to wonder if a color will love you back. We’re the first brand built around a palette of blues, so you can simply reach for beauty that feels like home.

The Lune Swimsuit

She swims under moonlight.
She swims in quiet light.
She swims like no one’s watching.

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The Dresses

Why blue? đź’™

Blue isn’t sad. It’s serene and endlessly beautiful. At Her in Blue, we pick cool-toned colors because we believe in a special type of beauty. You don’t need a season analysis to feel beautiful in blue.

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