Your periwinkle palette, in full bloom.

You shouldn’t have to wonder if a color will love you back. We’re the first brand built around a palette of periwinkle, so you can simply reach for beauty that feels like home.

💙 Her in Blue, seen on Bluebelles 💙

Real women, real Her in Blue moments.
Follow us on Instagram or see more Bluebelles in our Lookbook.

@her.inblueBluebelle Lookbook
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The Lune Swimsuit

She swims under moonlight.
She swims in quiet light.
She swims like no one’s watching.

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The Dresses

Why blue? 💙

Blue isn’t sad. It’s serene and endlessly beautiful. At Her in Blue, we love periwinkle because we believe in a special type of beauty. Periwinkle can make anyone feel beautiful in blue.